mercredi 23 septembre 2009

what is innovation ?

Cet article pousse le bouchon à l'extreme mais à le mérite de mettre en avant des évolutions qui doivent aujourd'hui être considérées comme acquises.


what is innovation?
Let’s define it ... I don’t like half-page elevator statements so my definition goes more like: Innovation: the method of creating compelling new ways of doing things that open up new markets or radically disrupt existing markets.
....
Certainly, mobile payments and prepaid, which were the focus of last week’s discussions, are innovating retail payments. They are opening up new markets for electronic services that displace cash. That is why they are good for the producers, the banks, as any cash displacement makes finance more efficient because it’s getting rid of paper. And paper accounts for six out of seven transactions today.
But mobile and prepaid have been trying to disrupt this space for half a decade. I first started talking about mobile as a payments mechanism back in 2004 when NTT DoCoMo started showing us the way.
Therefore, the fact that mobile is now mainstream is no longer innovative. The innovation has happened. A bit like online payments with PayPal happened. And prepaid is an innovation – creating new compelling markets based upon existing technologies – but it’s also happened.
These things are here. That’s why I don’t call them innovations, as innovation is what I look for before it happens.
When you see Web 2.0, it’s too late.

When you see Facebook and wonder whether to compete with it, it’s too late. It's already dominating.
When you see everyone talking about mobile payments, it’s too late. They've taken off.
When you hear everyone discussing prepaid cards, it’s too late. Everyone's got one.


... So what is innovative today? Wireless payments.

This is contactless, but it’s more than that. It’s wireless, free-form payments built into objects, clothing, watches ... anything. Wirelessly communicating electronic payment tools for consumers....
source: http://thefinanser.co.uk/fsclub/

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