Innovation de crise: "on est dedans ensemble et on s'en sortira ensemble". Au printemps dernier Hyundai proposait un système permettant de rendre la voiture que l'on vient d'acheter pendant un an si l'on est licencié: bilan 14% d'augmentation des ventes alors que les autres constructeurs voyaient leurs ventes plonger.
Hyundai has announced that its popular Assurance Program now includes 90 days of payment relief if a buyer is laid off within the first year of vehicle ownership. The Hyundai Assurance program that runs from Feb 23rd to April 30, 2009 allows buyers to return their vehicles if they lose their jobs within the first year that they own them. The Assurance Plus program takes the step one step further by providing a one-time 90-day payment relief benefit. The Assurance Program is credited with Hyundai's sales increasing 14.3 percent while almost every other automaker was down last month.
"We continue to look for ways to help consumers in this challenging economic environment, so we're offering unprecedented financial protection when they finance or lease a Hyundai," said Joel Ewanick, vice president, Marketing, Hyundai Motor America. "With our 10-year, 100,000-mile warranty, Hyundai Assurance, and now Hyundai Assurance Plus, we're telling consumers that we are all in this together, and we'll get through this together."
source: http://www.thetorquereport.com/2009/02/hyundai_assurance_plan_adds_90.html
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