For those who wonder what facebook and others community tools can change in the customer relationship management. CRM is changing deeply and loyalty program providers will have to evolve.
Have a look at Charlotte Russe community on facebook, myspace and youtube. And how twitter is used.
http://www.facebook.com/CharlotteRusse
http://twitter.com/CharlotteRusse
http://www.youtube.com/CharlotteRusse
http://www.myspace.com/CharlotteRusse
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