Visible Banking: Another Spanish Bank innovates by Rewarding Foursquare Users for Visiting their Social Venues

Alire: Visible Banking: Another Spanish Bank innovates by Rewarding Foursquare Users for Visiting their Social Venues

Caja Mediterraneo Taps into Foursquare to Increase and Reward Visits
On December 31st Gerardo Prieto, Community Manager at Caja Mediterráneo, contacted "visible banking" to inform them of the initiative on Foursquare the bank launched last month.

Basically the bank aims to drive the number and frequency of visits to their social centers up by rewarding the most frequent visitors, and foursquare users, for those visits.

At this stage, the bank invites people to check in at about 20 locations in 10 cities along the beautiful 'Costa Blanca'.

source: http://www.visible-banking.com/2011/01/another-spanish-bank-innovates-this-time-by-rewarding-foursquare-users-for-checking-in-at-their-soci.html